VIDEO: Why a positive carbon footprint is so crucial to the Stretton ethos

Posted by Martin Crowson on 8th Mar 2022

VIDEO: Why a positive carbon footprint is so crucial to the Stretton ethos

Stretton have bought a 50-acre woodland in the heart of the National Forest in England containing around 50,000 trees in an attempt to have a positive carbon footprint.

Director Matt Cropp explains why it is a crucial element of the business: "Our wood can be sourced from anywhere in the world before it gets taken to our factories. 

"The wood is responsibly sourced and all of the tress that are cut down to produce our instruments are re-grown at source.

"Ethically, as a company, this wasn't good enough for us and we wanted to make sure that we had a positive impact on the planet. It takes energy for our products to be shipped around the world into the market where they are sold. Simply replacing the tree at source is great but it didn't solve our drive to have a positive impact on the planet.

"So we purchased a woodland of 50 acres right in the heart of the National Forest in England with roughly 50,000 trees to capture all of the carbon that we use in the process of our musical instrument production.

"We want to ultimately leave the planet in a better state than we found it. 

"We feel, as business owners and as citizens of the world, that we are contributing to the planet and not just taking the resources for our business."

Read more: Five top tips to becoming a bedroom musician